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You’ve got the perfect idea. I mean a good one. One you’ve been waiting your whole life to come up with. It’s good and you are going to be a superstar. You know this ever so perfect idea needs a killer website to make it come to life. Not just any website, but a good one that will quickly and beautifully illustrate your concept and why the world must embrace it. You pop on over to ThemeForest.net or Template Monster or any other website that offers thousands of WordPress themes. Somehow ...

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The web is abuzz about GDPR and it's something that website owners cannot ignore. While GDPR is focused on websites servicing the EU, in reality, virtually any website, anywhere in the world needs to be concerned about this ruling because so many of us cater to people worldwide. The struggle with WordPress is not the implementation, but WordPress' user base. While WordPress provides superior CMS support for users from solopreneurs to enterprise organizations, the vast majority of WordPress' ....

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This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted about common mistakes that occur and how we can prevent them from happening with this website redesign project. Here is the scary part about this conversation: I rarely am asked about this until the ....

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I’m a strong believer in preparing website content before initiating graphic design and this applies to both websites and blogs. Some will argue with me, but I’ll fight this battle and dig in because I know content before website design is the right approach. I believe: Strong website design extends past colors, fonts, and layout boxes. Strong design focuses on the user. Website design should be crafted around the user, their needs, and the desired outcome of a website visit. It should be ...

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I’ve recently been talking a lot about website design requirements, proposals, and contracts. I’ve done so because I know a successful website design launch is more than software code, text, and images. Website design success is a direct result of a structured process and solid documentation. Executing a successful website design project begins and ends with a solid documentation. This documentation can be a proposal, contract, or statement of work. The name of the document is less ....

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About a decade ago I had the pleasure of working on my first website project with a professional graphic designer. At the time I was employed by an enterprise software company and my role was the head of marketing. As we progressed through the graphic design process, my boss (the company president) was absolutely adamant about the entire home page showing “above the fold” on this laptop. At the time he was spot on and this was considered a best practice for web design. All of our design ...

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